Our Vision

We believe that social incentives drive behavior change. The only way that we can truly improve health is by connecting people with those who care about them the most—colleagues, friends, family—and empowering them to succeed through motivation, support, and accountability.

None of us are independent, free agents who solely determine our own health. The truth is that we are greatly influenced by the people around us. If those people are aware of and aligned with our goals, they create an environment that is conducive to our success.

New scientific research is illuminating exactly how important our social network is in determining our own health. As Dr. Nicholas Christakis concluded, “People are connected—so their health is connected.” Health behaviors spread from person–to–person, and we harness that phenomenon to transform the well–being of entire populations.

As health care systems become more complex, there is a clear need for a simple, central place where people can access and interact with all of the stakeholders in their health—friends and family, physician, health plan, pharmacy, hospital, employer, health coach, and personal trainer, among others. We aim to meet this need by building the largest online social application for health care where millions of people around the world connect with each other to improve their health.