Founders

Rajiv Kumar, Co Founder and Chief Clinical Officer
Rajiv co-founded Shape Up The Nation in 2007 and is responsible for all clinical aspects of Shape Up The Nation. Rajiv focuses on growing the company GCIM by developing business strategies, positioning, and marketing. In addition, Rajiv oversees all clinical studies related to the program and speaks publicly at hospitals and other institutions about harnessing the power of social networks to promote healthy living.
Rajiv met Brad in medical school, where they connected over their strong interest in public health.
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Brad Weinberg, Co Founder and Chief Innovation Officer
Brad and Rajiv met while they were students at Brown University's Medical School. They co–founded Shape Up The Nation while they were still students.
Brad brings a wealth of experience in technology, finance, and medicine to his role at Shape Up The nation. He oversees platform and product development with a focus on enhancing the customer experience to maximize user engagement and retention. As CIO, he cultivates ideas both inside and outside the organization in order to institutionalize the innovation process. Brad also monitors industry trends and opportunities in health, technology, and other fields.
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